Jim Martin provides strategic oversight and planning for the K-12 and higher education sales initiatives at Think Through Math. With nearly 20 years in the education technology space, Jim understands the challenges and opportunities that leaders face when moving to digital curriculum in order to personalize and engage students. Prior to joining Think Through Math, Jim was the regional vice president within Blackboard’s K-12 division, where he was responsible for leading sales and client success teams for their blended learning and communication product lines. He also worked closely with their central business development, marketing and product management teams to develop strategies and deliver new services focused on K-12 client retention and growth. Earlier in his career as a sales executive, Jim was a leader in selling curriculum and software solutions as a service. He holds a BA from Flagler College with an emphasis in Accounting and Business.